0 means: zero waste, reduced pollution, water consumption and emissions.
100 means: 100% quality, Made in Italy, traceability and transparency. To achieve this all steps of production must be controlled.
In the present day clothes are ‘going too fast’. The idea of durable and meaningful pieces is further from contemporary fashion than ever before. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand.
The aesthetic is timeless: each piece is designed and manufactured in Italy, the styles are classy and oversize, emboding Made in Italy traditional aestethic and know how.
The Zerobarracento collections are made of timeless zero-waste pieces, this means that patterns are developed to fully use the fabric. The project was undertaken on a foundation of intense research into the current sustainable innovations and luxury markets in Italy.
Founder & Zero-waste designer
Camilla Carrara (b. 1991), completed her BA in Fashion Design at Politecnico di Milano in 2014, and her MA Sustainability in Fashion at Esmod Berlin in 2015. Camilla has worked as costum designer. Prizes: Recycling Design Preis 2015, semi finalist of the Eco Chic Design Award 2016, Creative Conscience Award 2016, Mad Mood Ethical Fashion Prize 2017, Createx Project 2019. Camilla won a research scholarship offered by Salvatore Ferragamo and Fondazione per il Clima e la Sostenibilità Scholarship for a 12 months research project. Camilla is currently project coordinator at C.L.A.S.S. eco hub.
Legal and Communication manager
Alice Carrara (b. 1986), is the legal & communication manager of Zerobarracento, a role created ad hoc to embody her abilities: graduated in law, during her studies she was able to approach the fashion law and having the opportunity to learn more about it in the field is exciting for her. Always passionate about theater and creative writing, communication is her main focus and she constantly experiments with new promotional, and digital communication channels.